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Floom was founded by Lana Elie, who spent the last few years producing global campaigns for some of the biggest brands out there: Burberry, Gucci, Marc Jacobs, Nike… Before that though, she was an executive PA freshly arrived in London from her childhood home of Bali, Indonesia (via a couple of years in Melbourne). As you can imagine this new role involved sending a lot of flowers.
Lana was consistently frustrated however by the lack of inspiring options and clunky websites out there when it came to sending those all important bouquets. How were you supposed to make a gift feel personal and thoughtful when the services you had access to felt like the complete opposite to that?
Cut to February 2016 onwards, and after a huge push to build on the Floom vision, Lana and the rest of her team are providing fresh, seasonal and unique bouquets around the UK.